Sony Kicks Off 30th Anniversary Merchandising Drive For Ghostbusters

The licensing industry news website Licensing.biz is reporting the exciting Ghostbusters news in the following article that Sony Pictures Consumer Products (SPCP) has announced that they will be launching a new Ghostbusters licensing and merchandising programme to celebrate the iconic movies' 30th anniversary in 2014!


The new program will target Ghostbusters' core fan base with products in categories such as apparel, toys, construction, collectables and publishing.

SPCP will also be participating in special events and engaging in new partnerships. The firm has partnered with pop culture art gallery - Gallery 1988 - to create a travelling art show designed by top artists which will include their interpretations of Ghostbusters over the last 30 years. Limited edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International 2014 in San Diego.

Some of the global toy, publishing and apparel licensees supporting the 30th anniversary are Mattel, IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select and Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kaientai and BCI.

Partners such as Beeline, Ubisoft, GSN, Path, XMG and IGT will be supporting with interactive gaming and slot machines, as well as MDI with state lottery programmes.

In the collectibles category, pop vinyl collectables from Funko and Underground Toys will be available.

Licensing.biz reported in October 2013 that Sony Pictures Consumer Products (SPCP) has appointed Rocket Licensing as the company's new agent for the UK and Ireland, and they will kick off their partnership with the launch of a licensing programme for the 30th anniversary of "Ghostbusters" in 2014.

In Ghostbusters, University parapsychologists Dr. Peter Venkman (Bill Murray), Dr. Raymond Stanz (Dan Aykroyd) and Dr. Egon Spengler (Harold Ramis) lose a research grant when their experiment methodology is proven to be bogus. The team decides to go into business for themselves and open 'Ghostbusters,' a ghost removal service. After struggling to get on their feet, they are summoned to investigate the strange happenings in Dana Barrett's (Sigourney Weaver) Central Park West apartment. What they discover is that all Manhattan is being besieged by ghosts and other worldly demons through a portal in her building.

The film was directed and produced by Ivan Reitman, with the screenplay written by Dan Aykroyd and Harold Ramis, "Ghostbusters" also stars Ernie Hudson as Winston Zeddemore, Rick Moranis as Louis Tully, Annie Potts as Janine Melnitz, William Atherton as Walter Peck, David Margulies as Mayor Lenny, and Slavitza Jovan as Gozer, with Paddi Edwards providing the voice of Gozer. The executive producer is Bernie Brillstein. The cast also includes Alice Drummond as a librarian, Jennifer Runyon as an ESP volunteer, Reginald VelJohnson as a jail guard, Bill Bryan as The Stay Puft Marshmallow Man, and director Ivan Reitman, who provides the voice of Slimer, the "focused, non-terminal repeating phantasm or a class 5 full roaming vapor" and Zuul. Roger Grimsby, Larry King, Joe Franklin, and Casey Kasem also make cameo appearances in the film.

2014 will also mark the 25th anniversary of "Ghostbusters II", the 1989 sequel to the 1984's "Ghostbusters" which follows the further adventures of the world famous group of parapsychologists and their organization which combats paranormal activities. After saving New York City from the demi-god Gozer, the Ghostbusters — Egon Spengler, Ray Stantz, Peter Venkman, and Winston Zeddemore — are sued for the property damage they caused, and barred from investigating the supernatural, forcing them out of business. Ray now owns an occult bookstore and works as an unpopular children's entertainer with Winston, Egon works in a laboratory conducting experiments into human emotion, and Peter hosts a pseudo-psychic television show. Peter's former girlfriend Dana Barrett has also had a son, Oscar, with an ex-husband, and works at the Manhattan Museum of Art. After an incident in which Oscar's baby carriage is controlled by an unseen force and drawn to a busy traffic junction, Dana turns to the Ghostbusters for help. Meanwhile, Dana's colleague Dr. Janosz Poha is indoctrinated by the spirit of Vigo the Carpathian, a powerful sixteenth-century tyrant and magician trapped in a painting in the gallery. Vigo orders Janosz to locate a child that Vigo can possess, allowing him to return to life on the New Year. "Ghostbusters 2" also stars the original cast with Peter MacNicol as Dr. Janosz Poha, Harris Yulin as Judge Stephen Wexler, Janet Margolin as Prosecuting Attorney "Kitten", David Margulies as Mayor "Lenny", Kurt Fuller as Jack Hardemeyer, William T. Deutschendorf and Hank J. Deutschendorf II as Baby Oscar, and Wilhelm von Homburg as Vigo the Carpathian, with Max von Sydow providing the voice of Vigo. GB2 also features some notable guest stars. Cameos in the film include one of Bill Murray's brothers, Brian Doyle-Murray, who played the psychiatric doctor, Dan Aykroyd's niece, Karen Humber, who played one of the school children, and Ben Stein, who played a public works official for the mayor. Jason Reitman, son of director Ivan Reitman, plays the boy who insults the Ghostbusters at a birthday party. Cheech Marin and Philip Baker Hall also appear in the movie, as the dock supervisor who sees the Titanic come in and as the city police chief, respectively. Bobby Brown also appears in this movie as the doorman to Gracie Mansion when the Ghostbusters go to see the mayor of New York City. In the scene he asks the Ghostbusters for a Proton Pack for his younger brother.

From Licensing.biz:
Sony kicks off 30th anniversary merchandising drive for Ghostbusters

Programme will include such as apparel, toys, construction, collectables and publishing.

Hit film franchise Ghostbusters is celebrating its 30th anniversary in 2014 - and Sony Pictures Consumer Products is launching a new licensing and merchandising programme to raise awareness even further.

The new programme will target the core fan base with products in categories such as apparel, toys, construction, collectables and publishing.

SPCP will also be participating in events and engaging in new partnerships.

The firm has partnered with pop culture art gallery - Gallery 1988 - to create a travelling art show designed by top artists which will include their interpretations of Ghostbusters over the last 30 years.

Limited edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.

Some of the global toy, publishing and apparel licensees supporting the 30th anniversary are Mattel, IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select and Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kaientai and BCI.

Partners such as Beeline, Ubisoft, GSN, Path, XMG and IGT will be supporting with interactive gaming and slot machines, as well as MDI with state lottery programmes.

In the collectables category, pop vinyl collectables from Funko and Underground Toys will be available.

"This franchise is very important to the studio and we wanted to give fans new and exciting ways to participate," said Greg Economos, SVP, global consumer products at SPCP. "Ghostbusters continues to gain fans and recognition year after year and we are thrilled to extend the brand through products and events to celebrate this milestone event."

TAGS: mattel, underground toys, ubisoft, sony pictures consumer products, funko, ghostbusters, diamond select

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