UK's ITV1 Orders Dom Joly's "Fool Britannia" Prank Show

From Broadcast:
ITV1 orders Dom Joly prank show

ITV1 has confirmed that is has signed Trigger Happy TV star Dom Joly to front a fresh hidden camera show.

The broadcaster has commissioned ITV Studios to make 8 x 30-minute series Fool Britannia, following a successful non-TX pilot [non-transmitted pilot] last year.

The series will see Joly travel the country to prank the public with an array of comedy characters.

He announced the series on Twitter and said it would be more like Trigger Happy - the Channel 4 series with which Joly made his name 10 years ago - than ITV's other famous hidden camera show, Beadle's About.

Joly added that ITV1 was lining it up for a pre-X Factor Saturday slot in October, a further sign that the broadcaster is preparing for life without Harry Hill's TV Burp.

For full production details visit "Fool Britannia" on Broadcast Greenlight.

Last week, ITV ordered agony aunt-style entertainment show Keith Lemon's Lemonaid for a similar Saturday night billing.

Fool Britannia was commissioned by Elaine Bedell, ITV’s director of entertainment and comedy, and controller of entertainment John Kaye Cooper. The executive producer is ITVS’s creative director of entertainment, Lee Connolly.

“Fool Britannia is a hidden camera show, which tests just how much the British public are prepared to suffer an annoying fool,” Connolly said.

“We've travelled Britain with disguises and secret cameras ready to unleash Dom's fantastic array of bizarre and infuriating characters on the unsuspecting public.”

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