Huge news from the World of Gozer coming from The Hollywood Reporter, as Hasbro was just named the master toy licensee worldwide for Ghostbusters!
In an excerpt taken from the article, Jamie Stevens, executive vice president with Sony Pictures Consumer Products said:
“As we build up to release our new Ghostbusters film next year, it was a natural choice to work with Hasbro to develop an all-new line of toys that not only celebrates the new film but also brings us back to the roots of the original film and toy line,”
“Hasbro has a proven track record of working with well-known IP to make a variety of high-quality toys and figures that appeal to people of all ages, and we are excited to leverage this expertise to bring new product experiences to Ghostbusters fans around the world.”
Sony recently worked with Hasbro to release both the Ectotron and Optimus Prime themed Transformers/Ghostbusters figures.
Hasbro’s senior VP Tom Warner also added:
“Ghostbusters is an iconic and beloved franchise and we are excited and honored to return to the brand as the global master toy licensee and bring new product to the next generation of fans. Drawing on Hasbro’s proprietary insights and culture of innovation, we are working closely with Sony Pictures Consumer Products to create a dynamic new toy line that we can’t wait to share with fans around the world.”
Some would consider Ghostbusters being under the Hasbro brand bittersweet, as Hasbro acquired Kenner, original makers of The Real Ghostbusters toyline back in 1991.
Source: Ghostbusters News.
In an excerpt taken from the article, Jamie Stevens, executive vice president with Sony Pictures Consumer Products said:
“As we build up to release our new Ghostbusters film next year, it was a natural choice to work with Hasbro to develop an all-new line of toys that not only celebrates the new film but also brings us back to the roots of the original film and toy line,”
“Hasbro has a proven track record of working with well-known IP to make a variety of high-quality toys and figures that appeal to people of all ages, and we are excited to leverage this expertise to bring new product experiences to Ghostbusters fans around the world.”
Sony recently worked with Hasbro to release both the Ectotron and Optimus Prime themed Transformers/Ghostbusters figures.
Hasbro’s senior VP Tom Warner also added:
“Ghostbusters is an iconic and beloved franchise and we are excited and honored to return to the brand as the global master toy licensee and bring new product to the next generation of fans. Drawing on Hasbro’s proprietary insights and culture of innovation, we are working closely with Sony Pictures Consumer Products to create a dynamic new toy line that we can’t wait to share with fans around the world.”
Some would consider Ghostbusters being under the Hasbro brand bittersweet, as Hasbro acquired Kenner, original makers of The Real Ghostbusters toyline back in 1991.
Source: Ghostbusters News.
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